Category: Blog

  • Seminole Hard Rock Promotes Keith Sheldon to President of Entertainment and Brand Management

    Seminole Hard Rock Promotes Keith Sheldon to President of Entertainment and Brand Management

    HOLLYWOOD, Fla., Jan. 22, 2024 /PRNewswire/ — Seminole Hard Rock has promoted Keith Sheldon to President of Entertainment and Brand Management for Seminole Gaming and Hard Rock International. In this new and expanded role, Sheldon will be responsible for oversight of brand management, consumer marketing, brand partnerships, and sponsorship revenue generation. He will continue to…

  • Byredo CEO Hands Brand Management to Parent Company Puig

    Byredo CEO Hands Brand Management to Parent Company Puig

    PARIS – In a beauty industry recently rife with chief executive officer changes, the latest news is that Byredo’s CEO said he has handed the brand’s management over to its parent company Puig. Nicolas Cordier, global CEO of Byredo since 2020, in a LinkedIn post dated Sunday, wrote: “Mission accomplished!” The seasoned beauty executive’s news comes…

  • Katie Stompor named Executive Director, Digital Media and Brand Management – Purdue University Northwest

    Katie Stompor named Executive Director, Digital Media and Brand Management – Purdue University Northwest

    We are pleased to announce that Katie Stompor has been promoted to Executive Director, Digital Media and Brand Management in the Office of Marketing and Communications. In this expanded role, Katie is responsible for leadership in multimedia and social media strategies and brand management as an essential part of the university’s integrated marketing and communications…

  • Brand Innovators Leap into the Future of Data Insights & Emotional Branding Hosted by IHG

    Brand Innovators Leap into the Future of Data Insights & Emotional Branding Hosted by IHG

    Katie Harris, Senior Manager, Global Brand Campaign Marketing, IHG Hotels & Resorts John McMenamin, Senior Vice President Media & Brand Partnerships, Brand Innovators Moderated by: Joanna Schecter, Head of North America, Snap Agile & Activation, Snap Moderated by: Alyse Schwartz, EVP, Managing Director, Head of Account Management, Digitas Jaclyn Adams, Head of Global Loyalty Marketing…

  • Cool jobs you could have in the future – What is a Brand Manager?

    Cool jobs you could have in the future – What is a Brand Manager?

    Welcome to a series that’s all about your future and the exciting possibilities waiting for you in the professional world! If you’ve ever wondered what cool jobs are out there, you’re in the right place. We’re kicking things off by unveiling the secrets behind one of the most creative gigs – Brand Management. Picture this:…

  • Acquia Enhances Brand Management Capabilities | Business Wire

    Acquia Enhances Brand Management Capabilities | Business Wire

    New integrations for Acquia’s digital asset management solution enable marketers to reuse high-quality assets faster across digital channels BOSTON–(BUSINESS WIRE)–Acquia, the digital experience leader, today announced new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities. These integrations — with Acquia Campaign Studio, Adobe Stock, and Google Translate —…

  • MBA Student Perspective: Consumer Package Goods at Booth | The University of Chicago Booth School of Business

    MBA Student Perspective: Consumer Package Goods at Booth | The University of Chicago Booth School of Business

    This website uses cookies to ensure the best user experience. Privacy & Cookies Notice Accept Cookies An MBA for someone in brand management seems like a natural choice, but what do students really get out of their business degree once they’re on the other side of graduation? Facilitating a brand image within the Consumer Product…

  • Binghamton grad returns to teach students how to ‘build your brand’ | Binghamton News

    Binghamton grad returns to teach students how to ‘build your brand’ | Binghamton News

    Here’s the challenge: Write a single page about yourself, outlining your goals and values. Next, whittle that page to just one paragraph. You’re not done yet, Sydney Sherman tells her Binghamton University School of Management (SOM) students. Now, take that paragraph and boil it down to a single sentence. What’s left, Sherman says in her…

  • Why Wu-Tang Clan Is A Masterclass On Brand Management

    Why Wu-Tang Clan Is A Masterclass On Brand Management

    INDIO, CA – APRIL 14: Wu-Tang Clan performs onstage during day 3 of the 2013 Coachella Valley Music … [+] & Arts Festival at the Empire Polo Club on April 14, 2013 in Indio, California (Photo by Frazer Harrison/Getty Images for Coachella) The Wu-Tang Clan is a formidable force. Those who know about the Staten…

  • Brand Innovators Marketing Leadership Summit

    Brand Innovators Marketing Leadership Summit

    ??Steve Kennedy, Vice President Marketing, Head of Digital & Media, Nestlé Moderated by: Vinny Rinaldi, Head of Media & Analytics, The Hershey Company Moderated by: Anne Hill, Vice President of Partner Development, Fetch Rewards Eileen Lemish, Vice President, Marketing Portfolio, The Cosmopolitan of Las Vegas Sarah Moore, Senior Vice President Marketing, MGM Resorts International Moderated…